This is the easiest way I've found to make realistic AI UGC ads, the kind that look like a real creator filmed them on their phone. You connect Arcads to Claude once, give it a photo of your product, and it spins up a batch of high-converting video ads for you. It works for any product, and you can generate infinite variants of any ad. Here's the full setup.

The setup, about 30 seconds

Arcads plugs into Claude as a custom connector. You add it once.

  1. Open the Claude app and click Customize.
  2. Under Connectors, click the plus, then Add custom connector.
  3. Name it arcads and paste this into the URL field: https://mcp.arcads.ai
  4. Click Add, then sign in to Arcads (or make a free account) when Claude sends you over to approve it.

How to use it

Open a new chat with the connector on, paste in a photo of your product, and say:

Create five high-converting UGC videos.

That's the whole thing. Claude hands the job to Arcads and comes back with a batch of creator-style video ads, different faces, different angles, ready to test. Want more, or a different style? Just ask for another five and tweak the brief.

Getting better results

  • Use a clean product photo. Sharp, well lit, label facing forward. The better the input, the better every ad looks.
  • Be specific about the angle. "Honest review from someone skeptical" or "before and after" beats "make an ad." Tell it the hook and the vibe.
  • Vary everything. Ask for different creators, settings, and first lines so your five ads feel like five ads, not one on repeat.
  • Generate in batches. The cost per video is tiny, so make a lot, then keep the few that actually land.

The honest part

Two quick things so you're not surprised. Custom connectors need a paid Claude plan, and the videos run on your Arcads credits, so a free Arcads account gets you started and heavy use is pay-as-you-go. And if you run these as paid ads, follow each platform's rules on AI-generated content and label them. It keeps your ad account safe.

The reason this feels unfair is that UGC used to mean paying creators, shipping product, and waiting a week for clips that might not convert. Now it's one photo and one sentence. You spin up a batch, test them, and never book a creator for a first test again.

Connect it, drop in one product photo, and ask for five. The first batch that comes back looking like real creators filmed it is the moment this clicks.
Anir