Everyone is paying for AI tools that Google quietly gives away. Most of them live in Google Labs, they're free, and almost nobody talks about them. Here are the three from the video, with the direct links, then 10 more that are just as good. I kept the honest take on each, including where the hype is ahead of the tool.

1. Opal

Opal lets you build your own little AI apps by just describing what you want. You type the workflow in plain English, Opal turns it into a visual chain of steps you can edit, and it hosts the finished mini app for you. No code, no servers.

The honest take: people are calling this a Zapier, Make, and n8n killer. It's not that, at least not yet. It's simpler and more fun, and it's genuinely great for spinning up a one-off tool fast. For deep, reliable business automations those other platforms still win. Try Opal for the quick stuff and see how far it gets you.

Link: opal.withgoogle.com

2. Pomelli

Pomelli is a marketing tool from Google Labs and DeepMind. You give it your website, it reads your brand, your colors, fonts, and tone, and builds a brand profile. Then it generates on-brand social posts, ad creative, and product shots from that profile in well under a minute.

The honest take: it will not replace a real marketing strategy, and "this killed agencies" is a stretch. What it does kill is the blank page. For a small business that needs on-brand posts fast and for free, it's a serious head start. It's still an experiment, so treat the output as a strong first draft, not a final one.

Link: labs.google.com/pomelli

3. Google Stitch

Stitch turns a description or a rough sketch into a real app design, screens that look like a designer made them, with the front-end code to match. It runs on Gemini, and you can push the result straight into code or into Google AI Studio to keep building it into working software.

The honest take: this one mostly lives up to it. For going from idea to a clean, buildable UI in minutes, it's the best free option Google has shipped. You'll still tidy things up, but the starting point is miles ahead of a blank canvas.

Link: stitch.withgoogle.com

10 more free Google tools worth bookmarking

The three above are the headliners. These ten are the rest of the stack I'd actually keep open. All free with a Google account, some with daily limits on the heavier stuff.

  • NotebookLM: upload your docs, PDFs, or videos and it answers from them with citations, then turns them into a podcast-style audio overview. notebooklm.google.com
  • Google AI Studio: the free playground to build and test with Gemini, prompts, images, and your own little apps. aistudio.google.com
  • ImageFX: text-to-image with Google's Imagen models, free and fast. labs.google/fx/tools/image-fx
  • MusicFX: describe a vibe and it generates music and loops you can download. labs.google/fx/tools/music-fx
  • TextFX: a set of word tools for writers, rhymes, analogies, word chains, and more. textfx.withgoogle.com
  • Flow: Google's AI filmmaking tool built on Veo, for generating and stitching together video scenes. labs.google/flow
  • Illuminate: drop in a paper or article and it turns it into a short audio discussion you can listen to. illuminate.google.com
  • Learn About: a conversational way to learn a topic, it teaches you back and adjusts to what you know. learning.google.com/experiments/learn-about
  • Jules: an AI coding agent that connects to your GitHub, works in the background, and opens pull requests. jules.google
  • Gemini CLI: a free, open-source AI agent that lives in your terminal and works on your files and code. github.com/google-gemini/gemini-cli

How to find any of these later

Most of them live in one place. Go to labs.google and you'll see Google's experiments in one spot, plus new ones as they ship. Bookmark that page and you'll always have the current list.

The catch with free tools is that free does nothing if you never open them. Pick the two that fit what you're already working on, use them this week, and let the rest sit in a bookmark until you need them.

Open three of these tonight and actually try one. Free is only worth it if you use it.
Anir